SURVEYS AND POLLS (marketing research)

Having the necessary information about the marketing environment is crucial for each company that plans to succeed in its field. After all, this information minimizes the risk of making wrong strategic decisions, thereby increasing the chances of reaching financial success.

As part of our service “Surveys and polls”, Adelina Call Center conducts quantitative and qualitative marketing research based on telephone survey technologies. Modern software and hardware telecommunication complex allow processing over 50 000 outgoing calls per day, which ensures qualitative and fast data processing.

Qualified and experienced interviewers, who received special training, record the answers in the database while interviewing respondents. The software used for polling completely controls the compliance with a set of quotas and limits the possibility of errors while completing the questionnaires, so the quality of the output data will be as high as possible.

We guarantee:

• professionalism and expertise of our telemarketers

• automatic online reporting: the information entered by a specialist into the database is immediately displayed in the electronic format and is available for use

• high-speed software, including the one originally developed by our IT department, which allows achieving the highest quality and speed of market research

• providing detailed reports, as well as recordings of all conversations with respondents

Adelina Call Center specialists process and analyze the collected data, which are provided to You in the form of a convenient report. Information in the report is available for use and interpretation.

As a result, You get:

• an accurate portrait of Your customer and a clear picture of preferences of different target groups
• potential market segments and promising directions for Your business development
• rating of the most efficient types of Your offers and ways to promote Your products and services
• the adjusted marketing policy of Your company
• the possibility to minimize risks when making marketing decisions
• information on the activities of Your competitors
• report on the effectiveness of Your advertising activities
• the relevant amount of marketing information that will allow You to manage Your resources more efficiently.

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