If Your company is rapidly developing, actively promoting its products and services, constantly organizing BTL and promotions, the support of the whole complex of marketing activities is an integral part of successful implementation of Your projects.
Experience has shown that from 70 to 90-96 customer requests during advertising campaigns are typical and refer to standard information, therefore, it is inappropriate and economically unprofitable to involve high-qualified specialists of Your company to process such requests. It is enough to determine the list of requests, to work out a clear script and algorithm of actions, and to focus on the company’s main activity, while Adelina Call Center operators will:
provide timely and qualified assistance to the target audience during the advertising campaign
answer to all calls and inquiries of prospective customers regarding the terms of the promotion
help minimize costs and save on the redistribution of customer service functions between Adelina Call Center staff and operators
generate the actual marketing data on the number of requests, the list of main issues and the response to the advertising campaign in general
record complaints about the campaign, which will be transferred to You online as an organizer of the campaign
This service is relevant both for the producers – organizers of campaigns and for advertising agencies that will be able to transfer part of their responsibility for ensuring the proper implementation of the advertising campaign to Adelina Call Center professionals and focus on other aspects of project management.
The “Advertising campaigns support (hotline)” service is of increasing demand for politicians and political parties during the pre-election campaign. This service provides for campaigning through spot telephone calls and informing about the program of a candidate or a party, as well as gathering information from the public about their problems and wishes. Adelina contact center has been organizing uninterrupted work of hotlines for voters and conducting public opinion polls for many years.
The substantial cheapness and convenience of the “Advertising campaigns support” service are indisputable as compared to expensive television clips, radio broadcasts, which often do not reach the voters or customers, or compared to the production of big-boards, banner advertising on the Internet ignored by the modern society because of the growing “banner blindness”.
Telephone calling is deprived of all these shortcomings. Individual contact with the prospective consumer of products or services is established – You get “live” advertising, during which the operator has the opportunity to control the delivery of the necessary information, adjust the conversation, work with rejections and consider reactions.
You are provided with full reporting – statistics of consumers’ feedback:
– recordings of all conversations
– the response of prospective customers to marketing campaigns
– the results of the effectiveness of using various information platforms and tools